What You Will Learn

  • Write product descriptions that rank well in search results

  • Choose photos and images that help to sell products online

  • Craft offers that motivate buyers to buy products online

  • Write copy that upsells buyers while improving their buying experience

  • Write effective long product descriptions

  • Write product descriptions that appeal to potential buyers

  • Write copy that tells buyers things they can't discover from visuals alone

  • Write guarantees that remove objections and persuade prospects to buy

  • Write effective short product descriptions

Course Requirements

  • Students need a basic understanding of copywriting
  • This course assumes you know how to write copy, and want to learn how to write online copy

Course Description

You face three challenges when selling products online:

1. The sales process starts long before buyers land on your product page

2. Potential customers can't handle your product

3. Potential customers can't talk to a salesperson (the way they do in a store) before they buy

To meet these three challenges, you need to start selling on Google. You need to write copy on your product pages knowing that this copy will show up in search results. You need to write product descriptions that work with product images, and choose product images that work with your copy. And you need to anticipate the most common (and pressing) objections and questions that your potential buyers have, and meet these head-on in your copy.

To be successful writing copy for online product pages, you also need to master the essential parts of each product page, namely:

  • page title tags
  • page description tags
  • short product descriptions
  • long product descriptions
  • image alt tags
  • offers
  • upsells
  • guarantees

This course teaches you how to write copy that sells products online. You learn dozens of online copywriting tips that help you craft effective copy for shopping carts and online store pages.

Who this course is for:
  • Practicing copywriters who want to learn how to write online copy that sells products

Course Content

About The Instructor

  • Alan Sharpe
    I'm Alan Sharpe. Pleased to make your acquaintance. I'm a 27-year veteran copywriter who has been teaching people how to write persuasively since 1989. Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in my many books, I have helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.

    Alan Sharpe

    Copy Expert