Shopify Branding & Design Masterclass

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Shopify Branding & Design Masterclass

All the Shopify basics PLUS pro branding and user experience insights to create a premium look and feel for your store.

Buy $14.99 Free Preview

Watch Intro Video

What You Will Learn

Branding and user experience insights that you will use to design a beautiful Shopify store
How to prepare your photos, copy and other assets required to launch a premium branded site.
All the Shopify basics including products, collections, payments and shipping and settings.

Course Requirements

A Shopify Store

Course Description

Learn how to professionally brand your site to give it a premium, agency-designed look and feel
Differentiate your brand and products from the competition to converts more visitors into buyers
Get In-depth knowledge of Shopify as an e-commerce platform.

What you’ll learn

All the Shopify basics

How to choose and install the right theme for your store
Payment, shipping, tax and cart settings
Adding products and creating collections

PLUS how to effectively brand and differentiate your store

How to best structure your navigation
Different approaches to photography
How to incorporate video
How to structure product descriptions
How to use social proof to build instant credibility
How to leverage advanced features as your business grows
Why and when your might need multiple sites for your business
Extending shopify with a POS system
Expanding into other channels including wholesale, google shopping, etc.

Who this course is for:

Shopify store owners looking to upgrade the design of their store
E-commerce entrepreneurs just getting started with Shopify

Course Content

01 Introduction

2 Videos

00:14
- Welcome to Branding and Design FREE PREVIEW
- Why Shopify? FREE PREVIEW
- Why Shopify? FREE PREVIEW
- Which Shopify Plan Should You Choose?
02 Principles of Branding for E-commerce Stores

9 Videos

01:25
- Principles of Branding FREE PREVIEW
- The Brand Positioning Process
- Brand Photography
- Preparing and Editing Product Photos for Your Store
- Preparing and Editing Lifestyle Photos for Your Store
- Understanding Social Proof
- User Experience and Information Architecture
- Typography
- Video
03 Shopify Basics and Setting up Your Site

10 Videos

01:15
- Introduction to the Shopify Interface
- Settings
- Shipping Settings
- Domains and Preferences
- Gift Cards and Discounts
- Adding your Products to Shopify
- Organizing your Products
- Creating Collections
- Creating Pages and Blogs
- Navigation
04 Designing Your Store Using Shopify Themes

7 Videos

01:33
- Intro to Designing your Store in a Shopify Theme
- Picking a Shopify Design Theme
- Pipeline Theme - Homepage Build
- Pipeline Theme - Product and Collection Pages Build
- Prestige Theme - Homepage Build
- Prestige Theme - Product and Collection Pages Build
- Narrative Theme (Single Product) Home Page Build
05 Extending the Features of Your Shopify Store

4 Videos

00:28
- Introduction to the Shopify App Store
- Essential App Recommendations
- Extending Shopify into other Channels
- Shopify Plus and When You May Need Multiple Sites

About The Instructor

I am Chief Marketing Officer at SoYoung, a brand of lifestyle bags and accessories that sells nearly $1,000,000/year in original products through our websites with nearly 50,000 active MailChimp email subscribers. I ran a digital agency for 13 years that worked with major brands on all aspects of online marketing including email marketing, website design and online advertising. I’m hired by numerous businesses as a consultant to help them more effectively market their products online.

Jeremy Robinson

Marketing Expert & CMO